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Account Based Marketing Manager- SaaS / Ed Tech

Location: 

Reston, VA, US

Req ID:  2220
Level of experience:  Mid-Career
Remote:  Yes
Travel Required:  0%-25%

Employee Type:  Full - Time 

 

Together we are powering the future of Higher Education

Here at Ellucian, we are motivated by a mission. Higher education is facing a profound change what with the shifting demographics and cultural perceptions, combined with declining support and rising expectations. This is forcing colleges and universities to do more with less and that is where we come in.

As true believers in the power of education to transform lives, we are dedicated to helping all of our customers thrive—not just survive—by transforming their institutions from the traditional paper-based colleges of yesterday to the agile, connected campuses of today.

Working with cloud solutions built on a world-class infrastructure to powerful analytics that drive successful planning, we lead the industry in building enterprise solutions tailored to institutions around the world.

About the opportunity

Ellucian is seeking a Marketing Programs Manager (ABM) to support the planning, execution and analytics of demand generation campaigns that drive revenue growth and are directly aligned to key business objectives.  This role will work with internal and external cross-functional teams to build campaign assets, execute programs, and measure and report on campaign/program effectiveness.

 

The successful candidate will bring passion, agility and a growth mindset to the role and will have demonstrated a proven track record of supporting marketing campaigns and programs, preferably within the IT industry. This candidate will have experience in modern strategic marketing that includes an integrated program approach, use of traditional and digital tactics, year-long integrated marketing campaigns and an understanding of the demand unit waterfall.  We’re looking for someone who has a sound understanding of marketing mix optimization, strong project management skills, and the ability to build productive working relationships.

 

Where you will make an impact

  • Execute compelling integrated marketing programs working closely with the Senior Manager of Global ABM and Programs.
  • Within each program, develop a tactic roadmap based on the buyers journey and ensure a consistent customer experience that drives a strong message and clear CTA’s.
  • Support the creation and acceleration of pipeline through marketing programs incorporating digital media, paid social, email marketing, nurture, live and virtual events and traditional marketing (ex: direct mail).
  • Work with marketing operations to measure campaign performance utilizing Tableau dashboards and indentify tactics where A/B testing can be applied. 
  • Manage campaign and program budget allocation and ensure updates within online budget management tool.
  • Measure results and use data to identify opportunities to refine tactic and content mix to yield accelerated conversion rates across the funnel.
  • Collaborate with the solutions marketing and content teams to ensure programs utilize compelling content aligned to the targeted personas within the right stage of the buyers journey. 
  • Work closely with solutions marketing and sales enablement teams to ensure sales has awareness on programs that are launching and is enabled to have lead follow-up conversations.
  • Utilize data and provide insights on program and tactic effectivness utilizing internal tools and resources.
  • Coordinate effectively with cross-functional teams, including Communications, Brand, Solutions Marketing, Field Marketing, Sales Enablement/Operations, Sales and outside agencies.
  • Understand and keep up with IT industry trends that impact and highlight higher education customer pain points to help target messaging.


What you will bring

  • 5 years experience in marketing, preferably in demand generation with at least 3 years' experience in technology, SaaS, or other IT related industry marketing.
  • Ability to leverage data and insights in the development and optimization of marketing programs aligned to campaign and business objectives.
  • Demonstrated ability to work cross functionally and build deep relationships with core stakeholders and team members.
  • Strong project/program management skills with the ability to drive planning and ensure flawless execution.
  • Strong understanding of budget management.
  • Highly motivated, driven, passionate and accountable.
  • Experience with digital marketing, including paid media and paid social programs.
  • Strong interpersonal, verbal and written communication skills.
  • Extremely resourceful, leveraging all resources both internal and external to drive business performance.
  • Experience within SFDC, Eloqua, Tabluea and Smartsheet or similar technology platform and tools would beneficial.
  • Understands the SiriusDecisions Campaign Framework and is certified in its implementation, is a plus.
  • Bachelor's degree in Marketing or Business.

 

What makes #Ellucianlife

  • Comprehensive health coverage: medical, dental, and vision 
  • Flexible time off
  • 401k & Bright Plan - to help save for the future
  • Thrive Flex Program that allows you to contribute towards your health, financial or learning interests 
  • 5 charitable days to support the community that supports us
  • Diversity and inclusion programs that promote employee resource groups such as: Women in Technology, Pride and Go Green to name a few
  • Parental Leave
  • Employee referral bonuses to encourage the addition of great new people to the team
  • We foster a learning culture with:
    • Tuition Reimbursement Assistance 
    • Professional Development opportunities 

#LI-JG1

 

 

 

Career Function : Marketing / Communications 

Career Level : Mid-Career 

Remote: Yes 

Travel Required: 0%-25% 

 

At Ellucian, we believe in the “power of together.” We embrace an inclusive, diverse, and equitable workplace, and believe that our differences help inspire a culture of acceptance that makes our company more collaborative and innovative. We’re proud to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, sexual orientation, national origin, age, disability, genetics or any other characteristic protected by law. We welcome you to come as you are!

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