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Market Strategy Analyst

Location: 

Reston, VA, US

Req ID:  1703
Level of experience:  Mid-Career
Remote:  No
Travel Required:  0%-25%

Employee Type:  Full - Time 

 

 

 

Ellucian designs technology that powers the educational mission of colleges and universities around the world. Inspired by that goal, Ellucian employees thrive as part of a high-performing global team committed to delivering a modern, connected, industry-leading experience for today’s students and higher education institutions. More than 2,500 institutions in 50 countries around the world look to Ellucian for the ideas and insights that will move education forward, helping people everywhere discover their futures through learning.

 

 

The function of this role will be to provide baseline research to support our competitive strategy for the ERP and CRM businesses, respectively.  This includes filing and reviewing FOIA requests, participating in win/ loss reports, and working directly with the broader team as well as the Sales and CSM organization to provide effective positioning in competitive situations.

 

  • Conduct data-driven research on the efficacy of Ellucian’s current market strategy
  • Assess competitive offerings and conduct feature/ functionality comparisons
  • Submit and manage Freedom of Information Act (FOIA) requests to gain insight into winning bids at public institutions
  • Report to leadership on emerging trends in student information systems, resource planning tools, and constituent relationship management solutions
  • Monitor public sources for relevant news on key competitors
  • Capture and document market requirements for review with Product Management
  • Provide research to support account segmentation and develop market whitespace analyses
  • Manage distribution of market intelligence to the broader Ellucian community through various media to include Slack, the Market Strategy Portal, and Salesforce.com
  • Create and maintain dashboards to better visualize Ellucian’s market performance

Ellucian provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Ellucian complies with all laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  Ellucian expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Ellucian employees to perform their job duties may result in discipline up to and including discharge.


Nearest Major Market: Washington DC

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