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Senior Product Marketing Manager, Cloud

Location: 

Malvern, PA, US

Req ID:  1561
Level of experience:  Senior Level
Remote:  No
Travel Required:  0%-25%

Employee Type:  Full - Time 

 

 

 

Ellucian designs technology that powers the educational mission of colleges and universities around the world. Inspired by that goal, Ellucian employees thrive as part of a high-performing global team committed to delivering a modern, connected, industry-leading experience for today’s students and higher education institutions. More than 2,500 institutions in 50 countries around the world look to Ellucian for the ideas and insights that will move education forward, helping people everywhere discover their futures through learning.

 

 

We are looking for an energetic Senior Product Marketing Manager to join Ellucian’s Marketing organization to support the growth of a leading, higher education-focused technology company. The marketing team members we hire help set the direction for the organization and build a vibrant culture. If you have a passion for marketing, the talent to do world-class work, and the energy to be part of a fast-moving team that has enormous opportunity to drive results, we would love to talk with you.

 

This role will help drive the marketing strategy, positioning and messaging for Ellucian’s Higher Education Cloud. This position will ensure our unique and valuable solutions are globally woven into all solutions-specific marketing materials as well as stand alone.

 

Reporting directly to a Solutions Marketing Director, this person will work with counterparts across sales, product management, professional services and business development to market solutions, then develop sales pipeline and enablement material to support global sales objectives.

 

The ideal candidate will have experience with B2B enterprise cloud software, with higher education industry experience being a plus. More importantly, we’re seeking someone with the skills and qualities that will make them successful on our team – strong communicators who are motivated, thoughtful, collaborative, strategic, and results-oriented will thrive in our environment.

 

Responsibilities:

  • Development of thoughtful go-to-market strategies that maximize Ellucian’s routes to market and the impact to our customers
  • Creation of product messaging and positioning to be used across all marketing channels – web channels, sales channels, marketing assets, etc.
  • Reporting directly to a Solutions Marketing Director, develop and execute against annual and quarterly marketing plans designed to raise awareness, establish our reputation as a thought leader globally, and to drive leads and sales for an international team (multi-channel lead generation campaigns).
  • Identifying the set of solution-related assets needed to support the product and portfolio strategy, e.g., website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets, etc.
  • Identifying external channels for proliferation of solution messaging including channel partners, websites, professional events, social channels and groups, etc.
  • Helping to define the content marketing and campaign strategies, and working with other parts of marketing organization to ensure they are executed.
  • Partnering closely with the sales and channel partner teams to develop compelling sales enablement tools specifically for the region the solution is being marketed in and support the sales strategy. 

 

Requirements:

 

  • 10+ years of professional experience, including marketing cloud solutions in roles within Product or Solutions Marketing
  • Experience working closely in partnership with customer-facing teams (customer success, sales, services)
  • Strong communication, writing, presentation, and public speaking skills
  • Effectively work independently as well as in a team environment
  • Manage projects and work against established deadlines
  • Must be able to work with minimal daily management, be business savvy, and execute tactics quickly and efficiently
  • Experience working with Amazon Web Services is a plus
  • Bachelors degree in marketing, communications or technology field welcomed
  • Local to the Northern VA area with ability to travel up to 10% as needed

 

 

 

#LI-HO1

 

 

 

Ellucian provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Ellucian complies with all laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  Ellucian expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Ellucian employees to perform their job duties may result in discipline up to and including discharge.


Nearest Major Market: Philadelphia

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